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The Middle East Wedding Alliance (MEWA) is the first of it’s kind consortium of wedding professionals in the region. With a growing community of professionals serving the weddings industry and private events, we most definitely needed a formal and collective representation. Being directed and driven by some of the leading established professionals, this alliance will spearhead the growth and opportunities for the wedding fraternity.

Through regular meetings, events, conferences and education slots in place, we strive to enrich the participants and bring the industry at par with the international standards as well as engage the community for exchange of ideas and to explore synergies. Created under the aegis of the International Live Events Association (ILEA), we are privileged to seek knowledge and  information from their long standing presence in the region representing the events community as a whole.

As a founding member of MEWA as well as being born and raised in the UAE, I feel a sense of responsibility to give back to the community and drive the essence of Giver’s Gain within the fraternity. Through open communication and effective networking, we all stand to learn and develop in our respective fields. With a strong founding committee in place consisting of industry leaders, together with the support of our members and the wider industry, we look forward shaping and structuring the wedding fraternity to be prepared and positioned strong for the tremendous growth we see coming to this region in the near future. While we will work extensively to create awareness of MEWA and continue to grow our membership base, the key agendas highlighted for our first year is as under:

  • Shape up the industry to be more organized and regularized

  • Increase engagement within the community to increase opportunities

  • Mentorship and Consultations

  • Education Sessions & Trainings

  • Voice of the community


Together, we are very excited about embarking upon this great journey of success and wellbeing with our peers.


Rahul Kumar
Chairperson – MEWA

MEWA BOARD 2019-2020



The MEWA mission is to advance and promote the wedding industry and its network of professionals across Middle East and beyond. To that end, we strive to;


  • Provide value to the membership through business-driven events and activities

  • Acquire and disseminate useful knowledge and business information to members

  • Cultivate high standards of business practices through conducting education and information workshops and providing other relevant information materials, with a focus on health and safety

  • Uphold the integrity of the events profession to the public through our Principles of Professional Conduct and Ethics

  • Work with, and where possible, advise Government and other organisations to adopt policies and practices that cultivate the optimum business and operating environments for the events industry and its practitioners

  • Foster a spirit of cooperation and collaboration among members and other wedding industry professionals

The International Live Events Association (ILEA) is the association for events industry professionals that are passionate about knowledge, networking and event creativity. ILEA was founded in 1987 in the US to help event professionals share and improve their industry knowledge. ILEA provides a platform for the best practitioners in the creative events industry to connect and share ideas. MEWA is the first of its kind consortium of wedding professionals in the region and has been created under the aegis of ILEA and will represent the wedding industry of the Middle East. It was created out of a need to regulate the industry, whilst also increasing engagement and opportunities. As well as access to exclusive  networking events, MEWA will also offer mentorships, consultations and educational and training sessions, with its’ aim to become the voice of the wedding industry community in the Middle East. Membership grants access to a global network of 7000 event professionals, monthly educational and networking events and a platform for professional promotion of yourself and  company as well as a host of benefits that will enhance your companies brand, expand your business network, increase revenue and elevate your personal knowledge and performance.




Rahul Kumar

Vivaah Weddings



Bhavnesh Sawhney

FB Celebrations


Sherin AL Alami

La Cle Entertainment

VP Events Organizing

arun b.png

Arun Bablani

Vivaah Weddings

VP  Operations & Treasurer


Augustus Simon

Jumeirah Group


Mallika Singh

Fête Events

VP Education & Training

Emma Pope.png

Emma Pope

Emaar Hospitality Group

VP Mentoring Program


Sameer Rahman

Flair Events

VP Industry Standards & Members Benefits


Nikki Rutherford

Weddings Online

VP Corporate Communication & Marketing



Business &


  • Multiple

       regular                           networking

  • Introduction to

       key industry


  • Sharing

       opportunities and
       potential leads


  • Recruitment



  • Steering groups/

       industry issues

  • Opportunity to
    get involved in
    working groups
    and opinion


Policies & Procedures

  • Ethics and

       standards /
       Code of   practice


  • Access to current

       policies such as
       Health & Safety


  • Government

       tenders/                       business

  • Lobbying

       government /


  • Highlighting

       process of
       agencies, i.e.
       attaining alcohol


  • Creation of

       industry white


  • Promote best 

       practice of

Education &


  • Education and

      training workshops


  • Special member

       rates on training


  • Research and



  • Mentoring

       programs offered
       by local industry


  • Raise awareness of the social economic


Online Benefits

  • Membership

       directory and
        database                    access


  • The opportunity

        for members to
        post and to                seek
        active job
        openings                    through
        the website


  • Access to the

       board of MEWA
       and ILEA ME


  • Current industry

       news sharing

  • Special

       member’s rates         on  venues







All MEWA members subscribe to the MEWA Principles of Professional Conduct and Ethics.

Each member of MEWA shall agree to adhere to the following:


  • Promote and encourage the highest level of ethics within the wedding industry while maintaining the highest standard of professional conduct.


  • Strive for excellence in all aspects of our profession by performing consistently at or above acceptable industry standards.


  • Use only legal and ethical means in all industry negotiations and activities.

  • Protect the public against fraud and unfair practices and promote all practices which bring respect and credit to the profession.


  • Provide truthful and accurate information with respect to the performance of duties.

  • Use a written contract clearly stating all charges, services, products, performance expectations and other essential information.


  • Maintain industry accepted standards of safety and sanitation.

  • Maintain adequate and appropriate insurance coverage for all business activities.

  • Commit to increase professionalism and knowledge, to attend educational programs and to personally contribute expertise to meetings and journals.

  • Strive to cooperate with colleagues, suppliers, employees, employers and all persons supervised, in order to provide the highest quality service at every level.

  • Subscribe to MEWA Principles of professional Conduct and Ethics and abide by the
    MEWA / ILEA laws and policies.

This code of conduct is the reason why clients choose to work with MEWA members on their events.



Corporate Membership

AED 3,900


A company whose main business is the creation, support or execution of events.

Individual Membership


AED 2,000

An individual who wants to personally join ILEA regardless of any connection with a company or an agency

All prices shown are United Arab Emirates. A one-time joining fee of AED 275.00 is payable upon joining for all NEW Members only

You will not be required to pay this on renewal. For all members: Membership is company owned and is transferrable at the request of the company by written request to ILEA ME. **The event package is solely for the membership holders.



MEWA Chapter Meeting & Networking 

3rd September 2019

Neos Lounge | Address Downtown, Dubai

Launch of MEWA

Rahul Kumar
Nessa Valencia
+971 52 495 1677
Arun Bablani
ILEA Chapter Manager:
Kholoud Ali

+971 55 351 8020